Justin King is a third-generation member of the King family. In addition to his responsibility for distributor relations, Justin leads a nine-person national sales force. He is also exploring the winemaking side of the business, producing a limited amount of Biodynamic Pinot Noir from the 2016 vintage that will be available only in the King Estate Restaurant and to wine club members. Before joining his family’s wine business, Justin, who is a professional fingerstyle acoustic guitarist known for pioneering the percussive tapping style, founded and operated Vinegar Hill Sound, a recording studio in Brooklyn. In the late 2000s he worked as a photojournalist in places such as Iraq and Haiti. An active community volunteer, King serves on the boards of the Oregon Environmental Council, Square One Villages and FOOD for Lane County.