Our Sales Force

True industry veterans and experts in King Estate’s portfolio and wine in general, their commitment to making sure our wines are available for you, our customers, is unwavering.

National Sales Manager

Justin King

JustinK@kingestate.com

Justin King is a third-generation member of the King family. In addition to his responsibility for distributor relations, Justin leads a nine-person national sales force. He is also exploring the winemaking side of the business, producing a limited amount of Biodynamic Pinot Noir from the 2016 vintage that will be available only in the King Estate Restaurant and to wine club members. Before joining his family’s wine business, Justin, who is a professional fingerstyle acoustic guitarist known for pioneering the percussive tapping style, founded and operated Vinegar Hill Sound, a recording studio in Brooklyn. In the late 2000s he worked as a photojournalist in places such as Iraq and Haiti. An active community volunteer, King serves on the boards of the Oregon Environmental Council, Square One Villages and FOOD for Lane County.


Senior Analyst

Pat O’Connell

PatO@kingestate.com

Pat’s interest in wine started while working his way through college in restaurants in San Diego. He started his career in the wine business working for Wine Warehouse in Southern California where he held a variety of sales and management positions before moving to the supplier side of the business in 1999 with Raymond Vineyards. Over the next 10 years, Pat continued to expand his responsibilities, becoming the National Sales Manager when Boisset purchased Raymond in 2009. While working at Boisset, he transitioned from sales management to sales analyst. In 2013, Pat came to King Estate bringing his 25 years of wine industry knowledge and experience to work with the sales team as the Senior Analyst. When he isn’t working, Pat can be found exploring all the outdoor activities the beautiful state of Oregon has to offer.


Northwest Regional Sales Manager & National Director Chain Retail

Pete Cabrera

PeteC@kingestate.com

Pete Cabrera joined King Estate in 2019 as Director of Chain Retail & Northwest Regional Sales Manager. Based in Portland, Pete is responsible for working with key distributors and national and regional retail chain buyers, overseeing national and key accounts, managing off-premise chain sales, and business development. Prior to joining King Estate Pete spent two decades working in beverage sales and distribution for a variety of companies in the Northwest, most recently as National Sales Director for Free Public Wines. He served in the U.S. Marine Corps, retiring in 1994 with the rank of sergeant. He and his wife of 27 years, Kim, have two grown daughters.


Southwest Regional Manager

Spencer Cole

SpencerC@kingestate.com

Beginning his career in the Stags Leap District of Napa Valley, Spencer worked for the Terlato Family at Chimney Rock Winery where he gained a strong admiration for the great wine regions of the world and a passion for customer education and engagement. Spencer brings a decade of experience as a wine industry professional, most recently managing the business for Boisset Family Estates in the Southwest. As Southwest Regional Manager for King Estate, Spencer oversees all aspects of business in California, Hawaii, Texas, Colorado, Arizona, Nevada and New Mexico.


Central Regional Manager

Steven Morrison

StevenM@kingestate.com

Steven Morrison joined King Estate in 2019 as Central Regional Sales Manager, responsible for King Estate business in Texas, Louisiana, Oklahoma, Arkansas, Tennessee, Kansas, Missouri and Iowa. His career spans two decades with Republic National Distributing Company, starting as an On-Premise Sales Representative and ultimately serving as a Division Manager. Steven holds two industry accreditations: CSW (Certified Specialist of Wine) from the Society of Wine Educators and WSET-III Advanced from the Wine and Spirits Education Trust. He lives in Plano, Texas, with his wife, Melissa, and two children.


Northeast Regional Manager

Jeff Brooks

JeffB@kingestate.com

Jeff Brooks joined the King Estate sales team as Northeast Region Manager in 2014. Brooks has had an extensive career in the wine and spirits industry in key account sales, market and distributor management, national accounts, international sales, and executive management. Jeff began his career in Washington, D.C. as a distributor wine consultant before joining Schieffelin & Co. in the Mid-Atlantic States. Additional sales positions in Metro New York and National Accounts followed. Brooks joined Kobrand Corporation in New England and was promoted to several management positions and became a member of the Executive Team in 2007. Most recently he served as Vice President, Northeast/Canada Group Manager for Kobrand. Jeff and his family reside in Sturbridge, MA.


Southeast Regional Sales Manager

Kirk Walker

KirkW@kingestate.com

Kirk Walker joined King Estate in 2020 as Southeast Regional Manager where he oversees 11 states ranging from Florida to Michigan. A veteran of the wine and spirits industry with 33 years of experience, Kirk spent the bulk of his career with Kobrand Corporation. In his last position he served as Vice President/Group Manager for the distributor network in 10 western states. Kirk is married and resides in Tampa, Florida.


Florida Key Account Manager

David Baricevic

DavidB@kingestate.com

A 10-year veteran of the Florida wine market, David brought a long history of sales success to King Estate when he joined our team in 2016 as Florida Key Account Manager. Previously he worked as both a Sales Representative and a Luxury Sales Representative for King Estate distributor partner Republic National Distributing Company. Just prior to joining King Estate David was at Bronco Wine Company with a focus in the Orlando, Tampa and other north Florida markets where he worked all sales channels with great results.


Washington State Manager

Kelly Barkhurst

KellyB@kingestate.com

Kelly Barkhurst is Washington State Manager. Kelly came to King Estate with more than 15 years of experience including seven years with a distributor in Washington state, beginning in sales and ending as a division manager. She previously worked as Boardroom Concierge for Alaska Airlines and as founder of the Steilacoom Farmers Market. Kelly is responsible for developing relationships and building business within both on- and off-premise channels in the Washington state region.


Oregon Market Manager

Austin Hughes

AustinH@kingestate.com

Austin Hughes is Oregon Market Manager. In this role he works on new account development, distributor relationships, retail merchandising and more. Austin has worked in the beverage industry since 2014 and in wine sales specifically for more than three years. He is working on obtaining his CSW (Certified Specialist of Wine) certification. Austin was raised in the Eugene-Springfield area, where he currently resides with his family.


Oregon Market Manager

Erin O'Riley

ErinO@kingestate.com

Erin O’Riley is Oregon Market Manager. In this position she presents King Estate products to Northwest regional chain buyers and conducts retail planning and merchandising efforts. Other responsibilities include new account development and frequent engagement with distributors and district managers. A native Oregonian, Erin started in the beverage industry in 2001 at Mt. Hood Beverage. She has held a variety of positions for beer and wine companies in Oregon and Washington. She lives in Milwaukie, Oregon, with her husband where they raise Dalmations.